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Think Spanish! Estimates from the University of Georgia of total Hispanic buying POWER in 2002 range from $430 to $580 billion. Virtually every study points out that the rate of growth in buying power is increasing at a rate of more than 8% per year, which is two times faster than non-Hispanic purchasing. Projection by 2010: Hispanic buying power of some $1 trillion. |
Reach The Latino Market With Fronteras
Fronteras is a vehicle for advertisers and local publishers to reach the growing Hispanic market with an attractive, long-lasting product.
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Three Great Reasons To Publish Fronteras
1. Fronteras is a complete newspaper that will enable Hispanic readers to feel inspired by and connected to their cultural roots while also keeping them informed about what's going on in their 'new' hometowns. |
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2. Fronteras is edited by a team of award-winning journalists who think, speak and write in Spanish. Based upon our successes throughout Latin America, we can virtually guarantee that the product will impact strongly on the burgeoning Hispanic population in the U.S. |
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3. Fronteras is strategically laid out, with a focus on helping you assure that your advertisers have an impeccable vehicle that will enable them to reach new markets. |
| FOR MORE INFORMATION, PLEASE CONTACT: | Bill Weir, Sales Manager Kerry Slagle, President |
