do_just_one_thing
Danny Seo

Environmental lifestyle expert Danny Seo calls his eco-friendly way of living Simply Green. Born in 1977, Seo has spent more than half of his young life working as an environmental activist, author, magazine columnist and lecturer.

Seo's message and personality can attract young readers to print newspapers today. He has been named one of "40 Under 40" to watch by Crain's New York Business and is a sought-after speaker on college campuses today.

As a columnist and contributing editor of Better Homes & Gardens, he gives tips and ideas in the "Living Green" section for the magazine's 40 million readers.

Seo has phenomenal name and image recognition, especially from his television exposure. As the Environmental Lifestyle Contributor on CBS's The Early Show, Seo regularly shares seasonal and timely how-to information in the series "Going Green." From choosing the best solar lighting to detoxing your home, millions of viewers tune in to Danny for the latest and greatest green tips and products. He has hosted the special 50 Ways to Save the Planet for Fine Living and recently co-starred in the highly rated special Red Hot & Green on HGTV. He also created and hosted the series Simply Green With Danny Seo.

He starred in a nationwide public service campaign airing on HGTV and TLC encouraging Americans to recycle their old cell phones through a nonprofit program called Call2Recycle, a part of the Rechargeable Battery Recycling Corp. that encourages Americans to recycle their old cell phones and rechargeable batteries in free collection boxes in more than 40,000 stores nationwide. As an author, Seo's books stand out amongst others in this genre. His first lifestyle book, Conscious Style Home (St. Martin's Press; 2001), chronicles his renovation of his parents' home in Green Hills, Pa., using easy-to-find, eco-friendly materials. USA

Today's review read, Say environment to Danny Seo, and it's as if you've punched the word into the search engine Google: Out roars an avalanche of ideas and references that threatens to scramble your brain.

In addition to his nationally syndicated newspaper column, "Do Just One Thing," Seo authors a series of books, including Simply Green Parties and Simply Green Giving. His DVD is called Simple Steps to a Greener Home.

He is associated with the Simmons Natural Care mattress and Wholearth bath and beauty products; serves as the official Green Living

Partner for JCPenney; and has also partnered with Method Products, a line of environmentally friendly cleaning and personal care supplies sold in stores nationwide.

Not bad for a young man from rural Pennsylvania, born on Earth Day, who at age 12 founded what would become the country's largest teenage activist charity on behalf of the environment.

www.dannyseo.com