Children and Youth Features

Consider Children and Youth

Children and Youth are reading newspapers much less than their parents did at a comparable age, choosing instead to get their news from radio, cell phones and computers.

In a few years this huge generation, bigger even than the baby boomers, will all be 18 or older. If a newspaper is to remain a vital source of news for decades to come, we have to get Children and Youth hooked on reading it now.

Kid friendly features can help. We invite you to take a look at what Universal Press Syndicate has to offer.

Why Develop Children and Youth Readership?

Weekday Readership* Consistent as People Age— Life Stage Has Little Impact
Year	Weekday (Ave)	Cohort Age
1979	61%	18-24
1989	59%	28-34
1997	60%	36-42

Reading by Generation*
	Average
	Weekdays	Sundays
Pre- boomers	70%	75%
Baby Boomers	58%	70%
Children and Youth	47%	62%

* Source: Media Management Center

Children and Youth Features

• Aprendo (Spanish only)
• Biographic*
• Family Time Crossword
• The Magic Eye
• Manga: Tokyopop Presents — Undertown
• The Mini Page*
• Monica's Gang
• Ronaldinho Gaucho
• Tell Me A Story
• www.4kids.org*
• You Can With Beakman and Jax
• The Video Game Page*

Mike Smith, managing director at Northwestern's Media Management Center, says it best:

"If a daily reading habit is not formed by age 18, it will be unlikely for a young person to become a newspaper reader as an adult."