News Release

U.S. Postal Service Uses "Cathy" to Deliver Message

Kansas City, MO  (02/15/2006)  Cathy Guisewite, cartoonist of the “Cathy” comic strip, will produce seven monthly U.S. Postal Service comics aimed at consumers. Scott Adams, who writes the “Dilbert” strip, will produce eight monthly comics aimed at business.

In the comic strip Guisewite has created,Cathy, asked if she has a stamp, says “sure” and proceeds to empty her purse trying to find one -- creating a pile taller than she is -- before being told “never mind. I can buy stamps at the grocery store … the convenience store … online” or at an ATM. Cathy’s response: Standing in front of a pile now twice as tall, she asks, “Why would you do that when there’s probably one right here?”

Aiming to bolster its customer-service message, the U.S. Postal Service is mailing a monthly postcard featuring characters from the comics to tout its services to 120 million residential and 10 million business customers.

The strips will be produced specifically for the Postal Service and carry postal-related messages. The first efforts, slated to be delivered starting Feb. 22, promote services the Postal Service offers that haven’t been well publicized or promoted in recent years. For example, the “Cathy” comic highlights that stamps are available at ATMs and stores, not just at the post office, while the "Dilbert" strip points out Postal Service information is available through its Web site.

Creator(s): Cathy Guisewite

Contact(s): Kathie Kerr

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